The Iconixx Blog: Analytics

Millennials benefit from using technology to improve their performance and connect with colleagues

Millennials in the workplace: Challenges and solutions for talent management for young workers

By Sathee Brent

With a generational shift in the makeup of the U.S. workforce, some corporate heads are calling for millennials to take the reigns in talent management from older generations.

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Tracking sales analytics is key to improve sales performance management

Sales staff motivation down? Look for these key sales effectiveness metrics

By Brian Thompson

Even while managers interact with employees every day, it's hard to know when salespeople are engaged with their jobs. According to Gallup, employee engagement recently hit a ...

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Companies should align their sales and marketing strategies

Which performance metrics help align marketing and sales departments?

By Sathee Brent

While a company may have superior marketing and sales teams that help propel growth within the organization, these important segments of the business may not see eye to eye all of the time. When a company finds that when these two clash over the best way to present its products or services to...

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Sales analytics: Using data to bridge sales and marketing gaps

Sales Analytics: Using data to bridge sales and marketing gaps

By Sathee Brent

While sales and marketing have always been closely intertwined, the arrival of big data analytics in the enterprise offers new and exciting opportunities for the two disciplines to overlap even further. Sales analytics, in particular, allow team members to have a better idea of the types of...

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sales effectiveness metrics

Solid sales effectiveness metrics are crucial for pay for performance

By Sathee Brent

When employees do not feel like their value at a company is reflected in their compensation, they may look for other higher paying positions. As an important part of employee management, companies need to be able to connect compensation with performance because as the job market heats up, it...

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Applying analytics to improve sales workflow

By Sathee Brent

If you're asked to think about sales workflow, your mind might conjure up a picture that emphasizes fluidity. After all, the word "workflow" has a certain connotation of a process that is functioning smoothly without any hiccups. However, as sales chains expand and change marketing and...

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Tips for improving sales analytics in the workplace

By Derrik Deyhimi

Bonus compensation management can be a challenging task for many sales managers and human resources professionals. Not only are salary discussions an often sensitive topic in the business world, the ability to make smart decisions about merit increases requires access to high-quality...

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How to improve your incentive compensation plan

By Sathee Brent

Every sales team needs a strong incentive compensation management plan that will effectively motivate sales reps to reach their organization's goals. While the best plans are structured around financial incentives, they go further than simply rewarding employees for making the greatest...

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3 management strategies that will increase sales

By Sathee Brent

A sales manager's day-to-day life tends to focus on numbers, numbers and more numbers. It is easy to get bogged down in endless amounts of data and to fall into a pattern of constantly reminding your employees to reach, or even exceed, their quotas. Research shows, however, that focusing so...

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How to improve your sales strategy

By Sathee Brent

The key to a successful sales strategy is in the details. According to the Harvard Business Review, too many managers run their teams by telling salespeople to sell as much as they can to...

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