Create compensation plans that drive sales and strategic goals. Iconixx supports any combination of pay components, rules, calculations, aggregations, and sequencing with ease.
Guarantee Accurate Commission Payments For Your OrganizationOverview
Crediting and Calculation refers to a series of automatic steps that are initiated by either the user through the calculation page, or as an automatic scheduled process.
Crisp, Meaningful Visualizations for Your Sales, Compensation, and Finance TeamsOverview
Modern operational systems house massive amounts of data, and sales compensation systems are no exception. Decision makers need at-a-glance visibility of meaningful data and trends, enabling them to quickly interpret and act on data.
Optimize Sales Strategies, Reduce Risk with Robust Plan Modeling and ForecastingOverview
Simply design and review plans before releasing. Create plans in your modeling environment to achieve confidence in the actual outcomes. Accurately forecast payout amounts to enable better budgeting.
Iconixx Manages Your Company's Workflow from Assignment to Review and ApprovalOverview
Why Automate Your Workflow Process? Salary and compensation processes extend beyond one department.
Governance and ReportingOverview
Apply standard templates, create ad hoc reports, or use a vast array of analytic tools within your solution to drill deep into sales data. Access data like never before.
Iconixx for Quota ManagementOverview
Iconixx enables companies to simplify quota planning processes with our sales performance management software. Quickly and easily use valuable insights to create accurate and attainable sales quotas that align with your business goals.
Automate, Simplify, and Streamline Incentive Compensation Plans for Peak PerformanceOverview
Iconixx makes it easy to efficiently and clearly create and manage even the most complex structures for discretionary pool bonuses, management-by-objective (MBO) rewards, and noncash payouts and promotions.
Automated Merit and Salary Management That Makes It Easy to Get It RightOverview
Iconixx compensation planning software makes it easy to design, create, and manage customized salary and merit compensation plans that fit your business needs.
Sales Compensation Software by IconixxOverview
An Easier, Safer Path for Sales Performance ManagementOverview
Sales Performance Management for Your Industry. Yes, Yours.Overview
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Which performance metrics help align marketing and sales departments?
By Sathee Brent,
While a company may have superior marketing and sales teams that help propel growth within the organization, these important segments of the business may not see eye to eye all of the time. When a company finds that when these two clash over the best way to present its products or services to customers, this could result in fewer sales and create tension between teams. As firms aim to increase cooperation between sales and marketing, they should consider the key performance metrics that could allow them to improve both at the same time:
Here are metrics to align marketing and sales:
Track the number of visits
To ensure their brand message connects with their ideal audience, companies often monitor conversion rates to see how many leads have converted into customers, according to Marketing Land. However, there is more to the conversion rate than just how often people visit a site. Marketing employees need to find out whether their techniques are working to bring in customers and interest them so they learn more about the company and what it offers. Then, salespeople will have to come in and answer any questions and interact with these leads before closing the deal and converting them into customers. Companies could see how effective their sales and marketing teams are in doing their job by comparing visits to conversion rate.
Account for value of transaction
In addition to counting the number of leads or visits to their business, companies should also make sure that they are receiving the cash flow they need to keep their business thriving. According to Forbes, firms could look into the average transaction value whenever a customer buys a product or service. Using sales effectiveness metrics, companies could measure this key performance indicator and determine how much money is coming in with each sale. Accounting for the average value of transactions could give insight into whether their sales and marketing efforts are translating into revenue for the company or whether they need to try a different strategy.
Whether analyzing these or other metrics, companies should consider the future of their sales and marketing and how sales analytics or other solutions could help them meet their goals. Firms could install sales performance software to better record and evaluate all of their data points to create the best strategy for them.