Nearly every company is always on the lookout for new ways to bring in more revenue. Landing new clients and pushing for higher sales is a common practice that decision-makers may not think twice about, but many often overlook the power of sales performance management in bringing out strong behavior from employees and increasing profits. Read on to find out how sales performance management can better a company in a variety of ways: Streamlined communication Solid sales performance management focuses on and elicits strong communication between staff and supervisors. Sales performance management software particularly increases effective communication. These programs allow an executive to keep an eye out for strong performances as well as for employees who may need more guidance. A VP of sales can catch slipping sales early on, and work proactively with salespeople to help them thrive. Open and supportive communication will not only help with dialogue from an executive’s standpoint, but create an environment in which staff feel comfortable coming to supervisors when they need coaching or guidance. This will improve performance and as a result, increase revenues. Appropriate praise In some ways, salespeople are just like any other type of worker: they feel the need to be recognized for their hard work every once in a while, and appreciate acknowledgment. Sales performance management can guide a manager in knowing how an employee is doing in terms of sales and other areas of work life. For example, using sales performance software, a VP of sales will easily be able to see improvements in performance, such as higher sales and improved client retention. When a VP of sales notices high performance, he or she can appropriately praise a team member for a job well done. Even a brief email congratulating a worker and thanking them for their dedication will improve morale and encourage a salesperson to keep up the good work.