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Iconixx Insights BlogSales Performance Management

Analytics make compensation fair

By July 31, 2015June 11th, 2024No Comments

Many managerial decisions are made based on a manger’s opinion. A sales manager may promote certain employees above others or assign sales territories according to personal preference rather than hard data. These choices seem relatively inconsequential in the moment, but failing to consult data before promoting a member of your sales team can have far-reaching implications.

Because sales is a competitive field, and compensation hinges on personal performance, employees will interpret managerial decisions that do not incorporate performance data as a slight. Rather than dealing with the fallout from an ill-considered decision, managers should invest in compensation management software that provides deep insight into employee performance.

A mutually beneficial system
According to research from Aberdeen, companies that incorporate sales assessment solutions are more likely to have sales teams that meet or exceed their quotas. That’s because managers at these companies are able to match salespeople to the specific roles where they will excel.

“Compensation management software allows managers to intelligently assign salespeople.”

That’s good for employees, because it allows them to hit their goals and receive the appropriate compensation. It also helps the organization as a whole, because every sales team becomes more efficient.

The transparency provided by compensation management is also very useful for maintaining morale and employee performance.

Employees understand their place
Without comprehensive assessment tracking, employees may not know how they can improve. That can be frustrating, and may leave employees feeling unsure how to progress. In a piece for Entrepreneur magazine, contributor Lindsay Broder recommended individuals passed over for a promotion evaluate ways they can improve at their job.

Assessment tracking allows these workers to see where they have fallen short, and it helps them develop a plan to improve. That minimizes workplace frustration and allows employees to make strong decisions that benefit the entire company.

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Ballast Point Ventures is a later-stage venture capital fund established to provide expansion capital for rapidly growing, privately owned companies in diverse industries, with a particular emphasis on companies located in Florida, the Southeast, and Texas. The BPV partners have more than 70 years of combined experience investing in and building high-growth companies in a number of industries, including healthcare, business services, communications, technology, financial services, and consumer goods. BPV has $200 million under management and seeks to make equity investments ranging from $3 million to $10 million.

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Harbert Management Corporation seeks to generate superior returns for their investors by identifying and investing in the most promising early growth stage companies in the Southeastern U.S. HMC seeks to capitalize on what it believes are compelling regional dynamics, such as a strong and fast-growing economy, significant research and development activities, and an established entrepreneurial community. The HMC team combines substantial investment, advisory, and operating experience with capital and networking contacts to support great entrepreneurial teams in successfully executing their growth plans. With offices in Birmingham, Alabama; Richmond, Virginia; and Gainesville, Florida, it’s well positioned to partner with entrepreneurs throughout the Southeast.

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KBH Ventures

KBH Ventures was an early investor in Iconixx Software. KBH's investment philosophy plays a significant role in the firm's successful track record. KBH believes in running businesses to be cashflow positive and profitable every month. Startups and companies in a startup mode, such as one that has been purchased in distress, are expected to generate revenue within the first six months and reach profitability within the first 12 to 18 months. KBH also only invests in or acquires companies that are in the startup phase or have less than $20 million in revenues. KBH targets technology companies that offer business-to-business services.

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S3 Ventures is an early expansion and growth stage venture firm with $200 million under management. It’s focused on information technology solutions that solve large business problems. S3 also invests in medical devices that improve the human condition. S3 invests in category-defining opportunities. It partners with the team and help focus methodically on what it takes to build a successful company. S3 today helps talented entrepreneurs take their technology and market knowledge and form valuable businesses in a repeatable fashion. Investment sizes start at several million or more for Series A, B, and C financing.