Iconixx Leadership Team

Derrik Deyhimi currently serves as Founder and CEO of Iconixx. Mr. Deyhimi has been in the compensation industry, helping companies incent their workforce to perform, since
1997. Mr. Deyhimi has built 7 successful and profitable technology software and services companies throughout his career. Mr. Deyhimi has led organizations as large as
$100MM in revenues with over 600 employees worldwide. He has successfully stepped in and turned around financially troubled organizations and has successfully launched many
start-ups.

Formerly, Mr. Deyhimi led Iconixx Corporation as its Chairman and CEO. In this capacity, Deyhimi brought strong leadership and vision to the organization and more than 20 years’ experience profitably growing both software and services companies. Under his leadership Iconixx was awarded the FastTech 50 award in both 2005 and 2007. Iconixx was sold to Moxie Software backed by Hummer Winblad, Foundation Capital and Oak Investment Partners in a strategic acquisition valued at over 20x operating profits.

Mr. Deyhimi was also the Founder and Chairman of nCent Software, a cutting-edge sales performance management and incentive compensation management system. While running the company fiscally lean, Mr. Deyhimi’s vision guided nCent Software from start up to an industry leading technology in rapid time. Mr. Deyhimi was able to successfully sell nCent for 10x invested capital in less than 2 years from investment.

Mr. Deyhimi founded and served as CEO and President of EnterpriseWorks, a Houston-based business application, integration, and professional services firm. Under his leadership, EnterpriseWorks was featured on Entrepreneur Magazine’s 5th Annual Hot 100 List and was recognized as one of the “Top 10” fastest growing companies in Houston in 2000. Mr. Deyhimi sold EnterpriseWorks to Thayer Capital as part of a private equity rollup strategy for 60X invested capital within 30 months from initial investment.

Mr. Deyhimi has authored multiple best-selling technical books, which have been translated to both Chinese and Japanese. Mr. Deyhimi serves on the School of Information Advisory Council at the University of Texas at Austin and has been a member of the Houston Technology Center Mentor Network. He has also been recognized as an Alumni Leader at the University of Houston’s Bauer College of Business and has been a guest speaker at the University of Texas Graduate School of Business and numerous technology and business conferences.

Mr. Deyhimi has also been nominated for the Texas top 10 eCommerce leaders. Mr. Deyhimi’s companies have been awarded as the fastest growing technology companies in the country. Mr. Deyhimi was an E&Y entrepreneur of the year finalist for Houston in 2008. Mr. Deyhimi also serves on the board of the Congressional Schools of Virginia and in his spare time he trains and competes in marathons and Ironman Triathlons.

Mr. Deyhimi holds a BA degree from the University of Texas at Austin and an MBA degree from the University of Houston. Mr. Deyhimi also attended Columbia University in New York working toward his MS in Computer Science.

Jimmy is the founding designer and architect of Iconixx's technology offerings, with over 25 years of experience in compensation software technology. He oversees a diverse team of developers and architects from across the United States and abroad.

Previously, Jimmy developed enhancements and designed key product features in sales compensation technology for leading software vendors.

Jeff Gangelhoff is the VP of Professional Services, specializing in Customer Onboarding and New Implementations. With over 20 years of software implementation experience, Jeff has held leadership roles across all phases of the software development life cycle, including project management, requirements gathering, design, development, system integration testing, user acceptance testing, application user management, and production support. Jeff's extensive experience includes problem-solving by leveraging the expertise of project teams, consultants, customers, support staff, and engineers. Building trust and delivering straightforward, results-driven solutions is central to his leadership philosophy. Jeff is passionate about guiding his customers through successful implementations that provide lasting value.

As Vice President of Accounting & HR at Iconixx Software Corporation, Kim Hutson plays a crucial role in overseeing the company’s financial health and human resource initiatives. With a strong background in both accounting and human capital management, Kim is dedicated to driving organizational success through efficient financial planning, compliance, and fostering a positive work culture.

Kim’s leadership ensures that Iconixx Software maintains operational excellence while supporting its mission to provide top-tier incentive compensation solutions. Kim is committed to creating a workplace where both innovation and employee satisfaction thrive. She holds a BA from the University of Texas at Austin (1991).

As the Director of Sales at Iconixx, Shiva Hemati brings over a decade of specialized experience in the dental industry. She excels in driving revenue growth and optimizing sales strategies, with a proven track record of enhancing tech stacks, refining processes, and aligning sales efforts with business goals.

Known for her hands-on approach, Shiva takes the time to deeply understand client needs, delivering customized solutions that ensure exceptional customer satisfaction. By collaborating closely with data and operations teams, she streamlines workflows and boosts lead generation, providing clients with impactful results.

Outside of her professional role, Shiva enjoys spending quality time with her two daughters and her two Yorkie Poos. Passionate about building meaningful connections, she is eager to engage with industry professionals and explore new opportunities for collaboration.

Shiva’s commitment to excellence and her proactive, client-focused approach make her a valuable partner in achieving business objectives. Feel free to reach out to discuss how she can help your business thrive.

Holly Marshall is our Director of Customer Success. With a successful background in Business Development and Marketing at Iconixx, Holly transitioned to Customer Success to follow her passion for relationship-building and client advocacy.

Her extensive experience equips her with a deep understanding of customer needs and business dynamics. Holly is committed to delivering exceptional customer experiences through proactive support and tailored solutions. She excels in creating strong, long-lasting relationships with clients, ensuring their needs are met and their expectations exceeded.

Her dedication to excellence in customer support and professional services makes her a key asset to our team.