AUSTIN, Texas, Nov. 7, 2013 – Iconixx, the industry thought leader and provider of Incentive Compensation Management (ICM) solutions, is excited to announce that it has sponsored the latest sales compensation management benchmark by Ventana Research – an in-depth examination of sales compensation management. This groundbreaking research study will explore the best practices companies use to maximize sales performance and the challenges related to sales compensation management.

“Iconixx is excited to put our experience, expertise and resources toward this important research,” said Derrik Deyhimi, Chairman and CEO, Iconixx. “The technology space is advancing quickly, but there is a real lack of industry data to guide companies on the best ways to leverage SPM solutions to meet their business goals.”

Companies in all sectors have long used technology to drive their sales objectives. Traditionally, most companies have relied on spreadsheets to manually manage compensation plans. However, spreadsheets can be time-consuming and error prone. Over time, other solutions such as Sales Force Automation (SFA) and Customer Relationship Management (CRM) systems emerged as tools to manage incentive and compensation plans. Those technologies paved the way for Incentive Compensation Management (ICM) solutions like Iconixx that provide all-in-one, comprehensive support for sales, incentive and bonus programs.

Ventana Research will establish baseline data that reveals the benefits of sales compensation management. The benchmark research will examine how sales organizations address sales compensation and incentives processes. The research will:

  • Clarify trends and market indicators associated with sales compensation
  • Establish a baseline of existing operations and planned changes
  • Examine the processes and systems critical to improving sales

“We are excited to have Iconixx’s commitment to this benchmark research,” said Mark Smith, CEO and Chief Research Officer, Ventana Research. “As a key provider of sales compensation and incentives software this research will help Iconixx inform the broader industry about the best practices and gain critical insight to help meet the needs of sales organizations.”

When the benchmarking study is complete, companies from all sectors will be able to better understand the best practices and guidance to help determine whether the technology works for their compensation and incentive needs in sales organizations.

To learn more about participating in the benchmark research study, please visit

About Iconixx
Iconixx is a total solution provider for compensation management. The Iconixx product suite – Iconixx Sales, Iconixx Incentive and Iconixx Merit – makes the company a one-stop resource for sales, bonus and salary compensation solutions. Our cost-effective, Cloud-based solutions deliver incentives to the entire workforce for businesses of all sizes. Drawing on over 15 years of experience, Iconixx also partners with clients to accelerate their business growth through actionable intelligence. Whether it’s using Iconixx technology or leveraging a client’s current investment, Iconixx’s expertise can drive efficiencies for their compensation environment. For more information visit

About Ventana Research
Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. Ventana provides insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. The firm’s unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit

CONTACT: Sathee Brent, Director of Marketing, 512-651-0100,