Sales compensation programs are a common occurrence in the modern world of business. With the emphasis on human capital and workforce talent growing, firms are increasingly looking for ways to boost employee engagement and spur workers to become more motivated. In that effort, organizations have found compensation programs prove to be the most effective tool to accomplishing those objectives. But maintaining a successful program isn’t as simple as setting up specifics and letting it work itself out – although businesses can effectively simplify the process by using sales compensation software. Indeed, it takes continuous attention to detail and subtle crafting for a program to become truly successful. Know what you’re getting out of it Businesses can’t simply dump funds and resources into an employee performance bonus program and expect extraordinary results: Firms need to have a clear picture of what they expect out of it all. It comes down to the return on investment (ROI). Having a way to track and measure progress and performance is critical to the business deriving value from compensation. Position compensation in line with business goals It won’t do the company any good to institute a sales compensation program and set arbitrary goals for team members to achieve. In order for the firm to see the benefits of the program, it needs to align rewards and objectives with the ulterior goals and aspirations of the business, be it growth or clientele expansion. Communicate value to employees No compensation program can succeed without engaged employees working toward making progress within the incentive structure. As such, it’s essential that the businesses craft goals that resonate with employee objectives and are attractive enough to incentivize motivation.