The economy continues to recover, and the job market is quickly expanding as companies look to fill sought-after positions, especially in sales. Positions related to sales and marketing were the fastest growing jobs post-recession, according to a report by HR cloud services provider TriNet. With companies looking to hire the best workers in sales in an increasingly competitive job market, employers could benefit from investing in sales performance management software. This solution will help them track the performance of new reps and decide how to best provide them with incentives to meet their growth targets. The latest payroll data from the ADP Research Institute shows 191,000 jobs were created in March, which shows an improvement to the 178,000 jobs added in February. Businesses with fewer than 50 employees generated 72,000 jobs in March. Medium-sized businesses that have a payroll between 50 to 499 employees added 52,000 and large businesses with a payroll of 500 or more hired 67,000. “We’re starting to see the recovery in the data that we’ve been hoping for,” Brett Ryan, an economist with Deutsche Bank Securities Inc., told Bloomberg before the report. “This is going to provide policy makers and market participants alike a modicum of confidence that the data swoon over the last couple months is weather-related and not a sign of something more ominous.” Sales and marketing job growth increasing post-recession The report by TriNet indicates that over the past four years, the average job growth for sales and marketing reached 25 percent. This figure is expected to be much higher at 33 percent on average in 2014. The region with the biggest percentage of jobs created in sales and marketing is the New York metro area, which is projected to have an annual growth rate of 37 percent. As employers spend much of their time and resources in onboarding and training processes for their marketing and sales workers, they may want to invest in automated solutions early in this stage to streamline their sales performance management to ensure a return on their investment. Sales compensation software can allow employers to more easily monitor the progress of their salespeople and allow them to reward their top-performing employees. Through providing them with added incentives for their work, employers can increase their workers’ motivation to continue to meet their sales targets and bring in revenue for the company.
