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Iconixx Insights BlogIncentive Compensation Management

The power of purpose in fueling employee engagement

By April 14, 2014June 11th, 2024No Comments

When workers seem to have a drop in job performance, it may be that they lack the fire that made them a top performer in the first place. However, burnout in the workplace is not the only risk employers need to worry about.

While burnout can contribute to a decline in engagement, workers may have lost sight of the purpose of their job, which can lead to lower levels of productivity and higher rates of turnover. With employee engagement continuing to be a major worry for companies, employers have to look for incentive compensation management solutions that will help keep their workers interested in their job and regain their sense of purpose.

Difference between workers with and without a sense of purpose
Employees may demonstrate a lack of motivation and purpose if they do not connect with their company’s brand, according to Fast Company. In a recent survey by Deloitte on core beliefs and culture in the workplace, 48 percent of respondents who do not have a sense of purpose believe their organization will grow over the next year. The survey showed respondents who do have a sense of purpose have a more positive outlook for company growth with 82 percent saying their company will expand.

How to fuel employees’ fire and productivity
When workers do not feel a strong connection with the values and actions of their employer, they may not be working as hard as they can to achieve growth for the company. Although lack of engagement is a big issue, it’s not impossible to tackle. One way to get workers to become motivated is to build engagement around their company’s brand, starting with the onboarding process, Forbes said. Employees who are excited to work for a company early on by effectively being introduced and welcomed to their company culture can continue to carry on this enthusiasm throughout their tenure with the business. Constantly reinforcing the company’s brand through internal communications will also help support workers commitment to the business.

Companies can also boost engagement by aligning their targets with their employees’ goals. Incentive compensation solutions can help fuel employees’ sense of purpose. By monitoring their performance through automated solutions, companies can give workers the feedback they need to improve their productivity and allow them to become more engaged in their work. (tesseraonlaketravis) This solution can also make it easier for employers to know when to recognize employees’ achievements and reward them for their work.

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Ballast Point Ventures

Ballast Point Ventures is a later-stage venture capital fund established to provide expansion capital for rapidly growing, privately owned companies in diverse industries, with a particular emphasis on companies located in Florida, the Southeast, and Texas. The BPV partners have more than 70 years of combined experience investing in and building high-growth companies in a number of industries, including healthcare, business services, communications, technology, financial services, and consumer goods. BPV has $200 million under management and seeks to make equity investments ranging from $3 million to $10 million.

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Harbert Management Corporation

Harbert Management Corporation seeks to generate superior returns for their investors by identifying and investing in the most promising early growth stage companies in the Southeastern U.S. HMC seeks to capitalize on what it believes are compelling regional dynamics, such as a strong and fast-growing economy, significant research and development activities, and an established entrepreneurial community. The HMC team combines substantial investment, advisory, and operating experience with capital and networking contacts to support great entrepreneurial teams in successfully executing their growth plans. With offices in Birmingham, Alabama; Richmond, Virginia; and Gainesville, Florida, it’s well positioned to partner with entrepreneurs throughout the Southeast.

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KBH Ventures

KBH Ventures was an early investor in Iconixx Software. KBH's investment philosophy plays a significant role in the firm's successful track record. KBH believes in running businesses to be cashflow positive and profitable every month. Startups and companies in a startup mode, such as one that has been purchased in distress, are expected to generate revenue within the first six months and reach profitability within the first 12 to 18 months. KBH also only invests in or acquires companies that are in the startup phase or have less than $20 million in revenues. KBH targets technology companies that offer business-to-business services.

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S3 Ventures

S3 Ventures is an early expansion and growth stage venture firm with $200 million under management. It’s focused on information technology solutions that solve large business problems. S3 also invests in medical devices that improve the human condition. S3 invests in category-defining opportunities. It partners with the team and help focus methodically on what it takes to build a successful company. S3 today helps talented entrepreneurs take their technology and market knowledge and form valuable businesses in a repeatable fashion. Investment sizes start at several million or more for Series A, B, and C financing.