The use of sales analytics in performance management is an effective way to keep track of employee progress and make decisions on compensation. In fact, business analytics are the most efficient way to monitor a company and to develop a new sales compensation program. Read on to learn about the benefits of business analytics and performance management. Business analytics The analysis process can be complex, but it pays off significantly. Sales analytics give businesses visibility into performance across the board, measuring employee improvements, product performance and company sales conduct. Although there are many varieties and approaches to the practice, Deloitte stresses the importance of analytics, performance management, business intelligence and data management as the four main components to the operations. The analysis process uses data mining, visualization, pattern matching and predictive modeling to create algorithms that can help companies understand themselves on a much deeper level. Upon completion, CEOs, CFOs and VPs of sales can identify strengths and weaknesses from the data and work to improve their performance. Business analytics software is a popular method for this undertaking, as it allows companies to know that the complicated procedure is being taken care of by professionals. Performance management Evaluating employees and company behavior is essential to creating and maintaining a successful business. Once the business analytics process has been completed, managers and HR representatives can use the results to monitor performance. Companies can use key performance indicators (KPIs) for performance management, which helps measure company achievements against previously established goals. KPIs identify opportunities for improvement within sales departments so businesses can make well-informed decisions regarding the future of their companies. The modern workplace is much different than years past, and performance management tactics have evolved with the times. According to Forbes, a key change in office culture has been the shift from process to product. High performance is now more focused on the outcome of a process, which has prompted managers to drive staff members toward meaningful results as a sign of success. Performance management has many benefits – it allows workers to understand their roles within an organization and how to improve their work lives, and also shows companies paths to greater financial achievement.