Skip to main content
Iconixx Insights Blog

Finish 2020 With a Strong 4th Quarter

By October 1, 2020January 16th, 2023No Comments


4 Steps to Finish Off 4Q2020

“Begin with the end in mind.”  Steven Covey

STEP 1 – Prepare for the first day of 2021.  What do you want your financials to reflect?  How many leads do you want in your pipeline, how much traffic does your website need to support conversions?

STEP 2 – Calendar it out.  Q4 is packed with holiday activity.  Determine how much time you have to focus on your business goals.

STEP 3 – Set S-M-A-R-T goals.

Specific – Be clear about what you need to accomplish.

Measure or quantify results.

Actionable steps lead directly to progress against goals.

Realistic change will get the job done.  Set expectations with reasonable attainment.

Time bound action items should have deadlines that align with your strategy.

STEP 4 – Market like a Ninja

You’ve heard of the 80:20 rule (Pareto principle).  Adjust your efforts for MAXIMUM return in the 4th Quarter.

  • Spend your energy on campaigns that target 20% of customers that generate 80% of your profits
  • Select 20% of products that speak well to those customers
  • Increase your marketing budget 20% to capture attention when others are holiday socializing or accepting it’s too late to make a difference.  NOT YOU!

Set Up 1Q2021:  Just look what you’ve already done!

You have created a remote workforce that is effective and energized.

You have kept sales flowing and the funnel active during uncertain times.

You have proactively handled tough conversations with both customers and employees.

“Tough times never last, but tough people do”, Dr. Robert Schuller.  Let’s end 2020 with a 4th quarter that counts.  With a solid plan, you can persevere to lead your business into 2021 ready and able for success.

What others have to say about finishing strong.

How You Can Finish 2020 Strong – And Way Better, Forbes 9/29/2020

Leave a Reply

Close Menu
Ballast Point Ventures

Ballast Point Ventures is a later-stage venture capital fund established to provide expansion capital for rapidly growing, privately owned companies in diverse industries, with a particular emphasis on companies located in Florida, the Southeast, and Texas. The BPV partners have more than 70 years of combined experience investing in and building high-growth companies in a number of industries, including healthcare, business services, communications, technology, financial services, and consumer goods. BPV has $200 million under management and seeks to make equity investments ranging from $3 million to $10 million.

Harbert Management Corporation

Harbert Management Corporation seeks to generate superior returns for their investors by identifying and investing in the most promising early growth stage companies in the Southeastern U.S. HMC seeks to capitalize on what it believes are compelling regional dynamics, such as a strong and fast-growing economy, significant research and development activities, and an established entrepreneurial community. The HMC team combines substantial investment, advisory, and operating experience with capital and networking contacts to support great entrepreneurial teams in successfully executing their growth plans. With offices in Birmingham, Alabama; Richmond, Virginia; and Gainesville, Florida, it’s well positioned to partner with entrepreneurs throughout the Southeast.

KBH Ventures

KBH Ventures was an early investor in Iconixx Software. KBH's investment philosophy plays a significant role in the firm's successful track record. KBH believes in running businesses to be cashflow positive and profitable every month. Startups and companies in a startup mode, such as one that has been purchased in distress, are expected to generate revenue within the first six months and reach profitability within the first 12 to 18 months. KBH also only invests in or acquires companies that are in the startup phase or have less than $20 million in revenues. KBH targets technology companies that offer business-to-business services.

S3 Ventures

S3 Ventures is an early expansion and growth stage venture firm with $200 million under management. It’s focused on information technology solutions that solve large business problems. S3 also invests in medical devices that improve the human condition. S3 invests in category-defining opportunities. It partners with the team and help focus methodically on what it takes to build a successful company. S3 today helps talented entrepreneurs take their technology and market knowledge and form valuable businesses in a repeatable fashion. Investment sizes start at several million or more for Series A, B, and C financing.