Skip to main content
AnalyticsIconixx Insights Blog

Research shows companies gain competitive edge when using business analytics

By July 18, 2013January 16th, 2023No Comments

Business analytics makes companies more competitive, research by MIT shows. According to a report conducted by MIT Sloan Management Review, 67 percent of the more than 2,500 business executives surveyed said their companies have gotten a competitive edge through the use of business analytics. The trend is on the rise, too – these results mark a 15 percent increase from the previous year’s study, and an 80 percent increase from two years ago. There are countless benefits to using business analytics, as the process can improve company practices and help increase revenues. Keep reading to find out a few of the ways business analytics can impact an organization: Shed light on company practices Companies that use business analytics have found that the process offers valuable insight into company behavior. Business analytics software is an increasingly popular tool – rather than outsourcing the analytics process to expensive IT companies, software allows executives to conduct analysis in-house. The software provides up-to-date data on everything from individual sales numbers to branch performance and industry trends, and compiles countless lines of raw data into graphs and charts that are easy to understand. A company executive can use analytics to gain a deeper understanding of how a company behaves and shows clear paths to improvement. Smart decision-making With such an abundance of information at hand from the analytics process, VPs of sales and other company leaders can make smart choices for their business. The results of the analysis can be illuminating – a manager can see where budget cuts should be made or how a product is performing, and make responsible and well-informed decisions that will greatly impact a company. Business analytics software is designed to offer accurate, quality data, so individuals can make smart choices regarding budget, sales tactics, how to motivate employees and much more.

Leave a Reply

Close Menu
Ballast Point Ventures

Ballast Point Ventures is a later-stage venture capital fund established to provide expansion capital for rapidly growing, privately owned companies in diverse industries, with a particular emphasis on companies located in Florida, the Southeast, and Texas. The BPV partners have more than 70 years of combined experience investing in and building high-growth companies in a number of industries, including healthcare, business services, communications, technology, financial services, and consumer goods. BPV has $200 million under management and seeks to make equity investments ranging from $3 million to $10 million.

Harbert Management Corporation

Harbert Management Corporation seeks to generate superior returns for their investors by identifying and investing in the most promising early growth stage companies in the Southeastern U.S. HMC seeks to capitalize on what it believes are compelling regional dynamics, such as a strong and fast-growing economy, significant research and development activities, and an established entrepreneurial community. The HMC team combines substantial investment, advisory, and operating experience with capital and networking contacts to support great entrepreneurial teams in successfully executing their growth plans. With offices in Birmingham, Alabama; Richmond, Virginia; and Gainesville, Florida, it’s well positioned to partner with entrepreneurs throughout the Southeast.

KBH Ventures

KBH Ventures was an early investor in Iconixx Software. KBH's investment philosophy plays a significant role in the firm's successful track record. KBH believes in running businesses to be cashflow positive and profitable every month. Startups and companies in a startup mode, such as one that has been purchased in distress, are expected to generate revenue within the first six months and reach profitability within the first 12 to 18 months. KBH also only invests in or acquires companies that are in the startup phase or have less than $20 million in revenues. KBH targets technology companies that offer business-to-business services.

S3 Ventures

S3 Ventures is an early expansion and growth stage venture firm with $200 million under management. It’s focused on information technology solutions that solve large business problems. S3 also invests in medical devices that improve the human condition. S3 invests in category-defining opportunities. It partners with the team and help focus methodically on what it takes to build a successful company. S3 today helps talented entrepreneurs take their technology and market knowledge and form valuable businesses in a repeatable fashion. Investment sizes start at several million or more for Series A, B, and C financing.