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Why align millennial and company values

By April 24, 2018January 16th, 2023No Comments

With the millennial generation steadily climbing the corporate ladder and accounting for more of today’s workforce, employers have the challenge of tapping into their inner motivations and preparing them to lead the the private sector. Millennials, or those born after 1980 according to Pew Research, however are unlike generations before them as they do not place as much emphasis on work as they do other priorities. Although they are not willing to sacrifice too much of their personal lives for their job, millennials do consider compensation to be very important. These factors influencing their work life and compensation may cause issues for employers who are trying to figure out which balance of rewards and recognition is right for their company to encourage millennials to boost their productivity and output.

While there are various methods to motivate millennials, companies need to adjust their reward systems to tailor to what these workers demand most. Employees born in this generation often want to work for companies that share the same values they do, whether it’s showing a commitment to the environment or improving societal problems.

According to a post in Harvard Business Review, Bob Moritz, senior partner and U.S. chairman of PwC, said that millennial workers now differ from the workforce during his earlier years with the company because of where younger employees’ priorities lie.

“During most of my career at the firm, the rewards system focused more on quantity than quality of work, although clients demanded standards just as high then as the ones they do now,” Moritz said. “Bigger bonuses and promotions went to those who sacrificed more of their personal lives, whereas our current HR policies primarily reward quality and value the work and life needs of every person.”

Company mission statements impact job satisfaction
He said times have changed now that millennials are more focused on being satisfied with their jobs and the companies they are working for. While millennials do not place as much importance on their jobs as other generations, they will still view how their companies operate as important, which could impact job satisfaction down the line. Moritz brought up that millennials often seek out the company’s mission statement. They do this to ensure that their values align with those of their company. When these ideals clash, millennials may choose to move on to a different company.

With millennials interested in the mission statement of their company, employers should view this as a way to further connect with their younger employees, according to PwC. Reviewing the company’s goals and providing millennials with incentives to meet these objectives could help firms that are struggling to keep these workers.

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Ballast Point Ventures

Ballast Point Ventures is a later-stage venture capital fund established to provide expansion capital for rapidly growing, privately owned companies in diverse industries, with a particular emphasis on companies located in Florida, the Southeast, and Texas. The BPV partners have more than 70 years of combined experience investing in and building high-growth companies in a number of industries, including healthcare, business services, communications, technology, financial services, and consumer goods. BPV has $200 million under management and seeks to make equity investments ranging from $3 million to $10 million.

Harbert Management Corporation

Harbert Management Corporation seeks to generate superior returns for their investors by identifying and investing in the most promising early growth stage companies in the Southeastern U.S. HMC seeks to capitalize on what it believes are compelling regional dynamics, such as a strong and fast-growing economy, significant research and development activities, and an established entrepreneurial community. The HMC team combines substantial investment, advisory, and operating experience with capital and networking contacts to support great entrepreneurial teams in successfully executing their growth plans. With offices in Birmingham, Alabama; Richmond, Virginia; and Gainesville, Florida, it’s well positioned to partner with entrepreneurs throughout the Southeast.

KBH Ventures

KBH Ventures was an early investor in Iconixx Software. KBH's investment philosophy plays a significant role in the firm's successful track record. KBH believes in running businesses to be cashflow positive and profitable every month. Startups and companies in a startup mode, such as one that has been purchased in distress, are expected to generate revenue within the first six months and reach profitability within the first 12 to 18 months. KBH also only invests in or acquires companies that are in the startup phase or have less than $20 million in revenues. KBH targets technology companies that offer business-to-business services.

S3 Ventures

S3 Ventures is an early expansion and growth stage venture firm with $200 million under management. It’s focused on information technology solutions that solve large business problems. S3 also invests in medical devices that improve the human condition. S3 invests in category-defining opportunities. It partners with the team and help focus methodically on what it takes to build a successful company. S3 today helps talented entrepreneurs take their technology and market knowledge and form valuable businesses in a repeatable fashion. Investment sizes start at several million or more for Series A, B, and C financing.