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Yes, A Remote Workforce Can Include A Great Culture

By April 15, 2020June 11th, 2024No Comments

The Importance of Communication to Remote Working

Remote workers can be as productive and collaborative as if they’re working in an office environment.  It takes planning, some added tech and LOTS of communication.

Here are some key areas to consider when organizing your remote business:


Defining and communicating your company’s vision can make a HUGE difference in the results you see from employees and the bottom line.

  • Is your vision realistic?  Make sure it’s obtainable.
  • Will others buy in?  When employees are clear on the purpose of the company’s existence, it helps them to balance priorities to meet company objectives.  You’re in it together.


Okay, you have a vision, now how do you implement?  Establishing core values for your company can be the sign posts that direct behavior not only for employees but for company strategy that leads you to achieve your goals.

  • Establish your values in a consistently clear, simple and direct manner. Make it a part of daily company life to instill the values you want your employees and your customers to experience every day.  #TogetherWeWin #StayConnected #CustomerSatisfaction


Develop an open line of communication keeping employees aware of company issues and current developments. Provide feedback and recognition to keep your team engaged and motivated.

  • Build processes to make sure your team members stay in touch with each other and with managers. This helps to build morale and develop a sense of teamwork.
  • Evaluate employee goals to determine if change is needed. Having regular discussions leads to flexibility, meaning employees can move forward with a new objective.


Build it.  Nurture it.  It takes just a few gestures to build trust, pride and an openness in your company. These are opportunities for management to connect with everyone on your staff at a personal level.  This type of motivation can keep your remote workers feeling engaged and satisfied.  Satisfied employees become assets that remain with the company.

  • Use Your Tools – Have a huddle meeting via Skype or Zoom or whatever tool you’re using (hats are mandatory).  Make it a routine get-together that provides opportunity to not only report on department activities but to share what’s going well or what challenge needs a brainstorming session.
  • Intra-Company Competition – This can be as simple as seeing who posts the funniest joke for the week to choosing a name for your new product.
  • Be social.  Celebrate when someone meets or exceeds a goal. Show recognition when someone goes beyond what’s expected.
  • Organize a company-wide philanthropic initiative – Workers appreciate efforts by their employer to reach out and help others in need.  These gestures go far to build trust and pride in their company.

Foster teamwork, innovation and positive values in your remote workforce and you’re on the road to building a GREAT company culture.


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Ballast Point Ventures

Ballast Point Ventures is a later-stage venture capital fund established to provide expansion capital for rapidly growing, privately owned companies in diverse industries, with a particular emphasis on companies located in Florida, the Southeast, and Texas. The BPV partners have more than 70 years of combined experience investing in and building high-growth companies in a number of industries, including healthcare, business services, communications, technology, financial services, and consumer goods. BPV has $200 million under management and seeks to make equity investments ranging from $3 million to $10 million.

Harbert Management Corporation

Harbert Management Corporation seeks to generate superior returns for their investors by identifying and investing in the most promising early growth stage companies in the Southeastern U.S. HMC seeks to capitalize on what it believes are compelling regional dynamics, such as a strong and fast-growing economy, significant research and development activities, and an established entrepreneurial community. The HMC team combines substantial investment, advisory, and operating experience with capital and networking contacts to support great entrepreneurial teams in successfully executing their growth plans. With offices in Birmingham, Alabama; Richmond, Virginia; and Gainesville, Florida, it’s well positioned to partner with entrepreneurs throughout the Southeast.

KBH Ventures

KBH Ventures was an early investor in Iconixx Software. KBH's investment philosophy plays a significant role in the firm's successful track record. KBH believes in running businesses to be cashflow positive and profitable every month. Startups and companies in a startup mode, such as one that has been purchased in distress, are expected to generate revenue within the first six months and reach profitability within the first 12 to 18 months. KBH also only invests in or acquires companies that are in the startup phase or have less than $20 million in revenues. KBH targets technology companies that offer business-to-business services.

S3 Ventures

S3 Ventures is an early expansion and growth stage venture firm with $200 million under management. It’s focused on information technology solutions that solve large business problems. S3 also invests in medical devices that improve the human condition. S3 invests in category-defining opportunities. It partners with the team and help focus methodically on what it takes to build a successful company. S3 today helps talented entrepreneurs take their technology and market knowledge and form valuable businesses in a repeatable fashion. Investment sizes start at several million or more for Series A, B, and C financing.