When designing an incentive compensation program, VPs of sales should consider how to best motivate a workforce on both an individual and group level. This requires foresight and an understanding of what workers need to thrive. Keep reading to find three ways to drive workers toward success: Positive recognition Workers need to feel positive reenforcement in the office if they are expected to keep pushing forward. If a salesperson has exceeded their goals for the month, a supervisor can publicly congratulate him or her in front of colleagues to let them know they are appreciated. Positive recognition can also come in the form of incentive pay, merit increases or bonuses. Many business owners and VPs of sales use incentive compensation software to help create a plan that will reward workers with positive reinforcement and encouragement. Perks In addition to recognition, a VP of sales can motivate workers through the use of perks. Certain benefits, such as casual days at the office, reduced hours and holiday parties all help foster a healthy and happy work environment. When staff members feel good about their workplace, they are more likely to succeed. Salespeople can earn these perks by hitting sales targets. In conjunction with traditional bonuses and merit increases, these creative benefits will keep workers on their toes and increase motivation. Reward the effort If an executive sets up a team-based competition and the teams fall short of a hitting a goal, it’s still a good idea for those teams to have their hard work accounted for in some way. They may not have reached their target, but supervisors can give out consolation rewards, such as gift cards, to recognize the efforts every worker made. This will encourage teamwork and improved performance for everyone at a company, while conveying to a team that their time and dedication are valuable.